Sales & Marketing

SUBJECT:
Engage/Qualify prospective clients by asking about their target problem.
 
QUESTION:
"What if you ask about an issue that is not their problem?"

​ANSWER:
A.) The buyer doesn't qualify for your solution
B.) Your question isn't general enough to account for buyers who should qualify.
Ex: "would you like lemonade?" disqualifies more beverage prospects than "are you thirsty?" or "would you like something to drink?"
C.) They misheard, or are lying because they don't believe you can solve their problem, or are just trying to get back to matters more pressing to them.
D.) They may not expect themselves in the future or anyone they know to have the problem, or they do but only want such problems solved when the problem applies to them, and/or they prefer to wait until the problem arises. 

THOUGHT EXPERIMENT:
Imagine all the ways and problems someone could present to you. Consider edge cases relating to the problems they could be trying to solve on a scale of "inapplicable vs barely applicable". 


Feel free to comment below, or email me at RememberMyMarketing@gmail.com